Category: arte

john whitney = visual instigator!

For our latest feature we’re slowing down the perception of time to make a tribute to the roots of our ever-changing present. This time we’re celebrating the works of John Whitney Sr. a.k.a one of the forefathers of computer animation. During his lifetime he pioneered the world of computer animation by experimenting with both analogue and digital computers to create amazing animations that would impress and catch the attention from fellow artists, such as Alfred Hitchcock, as well as mogul companies like IBM. His distinctive style, which consisted of a whole mix of repetitive abstract patterns dressed up in psychedelic colored costumes, is considered a standard in today’s industry and has been in use from even before our lovely parents first saw similar animations during their hippie years while dancing to the sounds of the Grateful Dead.

Born and raised in Pasadena, California, John attended Pomona College, the same institution where many notorious personalities received their education, including Roy E. Disney (Walt Disney’s nephew), New York Times executive editor Bill Keller, and six-time Grammy Winning conductor Robert Shaw, among others. During this period he spent time experimenting and creating 8 mm movies of lunar eclipses using a home-made telescope. After a year spent in France studying 12-tone and contemporary composition, John returned to the States to collaborate with his brother in a series of abstract films that would lead them to win a Guggenheim Fellowship (1948) and the First International Experimental Film Competition in Belgium (1949).

The 1950s were a golden decade for Mr. Whitney. Apart from directing engineering films on guided missile projects (1952), he had the privilege of collaborating with Alfred Hitchcock by creating the animated title sequence of his 1958 film ‘Vertigo’ (above). During the 60s Whitney invented his own mechanical analogue computer which led him to the foundation of Motion Graphics Incorporated, a production company for creating motion picture and television title sequences and commercials. The short film ‘Catalog’ (1966) compiles most of the visuals he created using the new device and would establish him as one of the pioneers of computer animation.

Between the 1970s and the 1990s John Whitney innovated his work by the abandonment of analogue computers and the introduction of digital technologies to his films. Famous digital compositions from this era include Arabesque (1975) and Moondrum (1989-1995) which benefited from faster computers and his invention of an audio-visual composition program called the Whitney-Reed RDTD (Radius-Differential Theta-Differential). John Whitney died on 22nd September 1995, aged 78.

Whitney’s sheer brilliance lies in the fact that during his time no techniques in the field had already been developed, so it’s safe to assume his journey started with pen & paper and a lot of imagination. It would have been a honor for us to have met such a big artist and innovator, a genius mind who helped shape the future of visual media with the use of the precarious technologies available. Which leads us to ask, do we live in an easier world today, where all the necessary tools are at our disposal, making our creative processes easier or have these inventions led society to dry the fountain of ideas and made our brains lazier than ever? Well, that probably depends on every person’s perspective…

the pressure is a colectivo futurist!

now that 2012 is going into full gear, we’re bringing back our colectivo futurist section with overall bad-ass Adam R. Garcia aka The Pressure. a freelance creative director, designer, and illustrator in equal measures, he recently completed a residence at Nike’s Global Brand Design department doing all sorts of engaging projects. now based in Portland, Adam is looking to go at it alone with his design studio, alias the pressure, bringing together his many influences and experiences to provide clients with a unique take on their projects and brands. read our interview with the man behind the pressure after the jump.

ADAM R. GARCIA aka THE PRESSURE (Creative Director/Designer, Portland, USA)

website | blog | twitter: @adamrgarcia

* tell us a bit about yourself, how did you become a graphic designer/creative director? how would you define your influences?

My entire creative life kind of came from growing up playing roleplaying games with friends, and later immersing myself in the Minneapolis hip-hop scene. From roleplaying came an ability to tell stories, drawing, and a sense of playfulness. From rapping, dancing and throwing shows in Minneapolis I learned about engaging in a community,  presenting and collecting ideas to make things happen. Design kind of just happened for me by helping my friends in the scene create visual identities for themselves. Later on, I went back to school at the Minneapolis College of Art and Design, which focused on concept and process. I learned to experiment there. I worked at a CD manufacturing company for a few years while in school which was really interesting and a fantastic time. I designed hundreds of incredibly different (and many horrible-looking) album packages back then, but I cut my teeth on jewelcases and digipaks. After that, I started The Pressure as a freelance business but always had a day job – until a few months ago. I worked at Rhymesayers Entertainment for a while as an art director, but I really wasn’t ready yet. I decided I needed to learn more so moved to Philly from Minneapolis to work at the Branding / Ad agency 160over90. That place was amazing; I met a lot of great humans that were very influential on me and my process. Also, learning how to see a huge project through from concept to execution was a great experience. I learned to love presenting ideas to clients at 160, which was invaluable. After that, Nike snatched me up and I hightailed it across the states to Portland, Oregon, where I worked in footwear design for Nike Sportswear for a while, and then headed over to Nike Global Brand Design. Nike is phenomenal in many ways: working with some of the best talent in the world, actually having a budget and having a really design-based culture is a blessing. I decided to strike out on my own in November of 2011, and I’m currently in the process of getting my shit together, getting a studio and really making it  “official” as a design business.  It’s all a process. Life is a process, and my constant enthusiasm and lust for creating comes from that process. Whew!

* how important and how much of a learning experience was it to work at Nike’s Global Brand Design department? Which sort of projects were you involved with there?

I was only in Nike Global Brand Design for about 6 months. My team was focused on working on Nike’s presence in the London 2012 Olympics, Nike Digital Sport, and a lot of random stuff, like internal events. My biggest takeaway, besides meeting incredibly talented people that I had the honor of working with, was learning to set a higher bar for quality. I also got some great art direction experience, managed projects and worked with a global team.

* you’re obviously a multifaceted designer and you’ve worked on a host of very different projects. if you had to pick a favorite one, which would it be and why?

Honestly, I don’t think that I’ve created my favorite project yet. I really had fun doing the TRUST ME! exhibit, but I should have pushed it a lot further. Also, designing shoes was very rewarding. I think that my favorite work is work that resonates with others, work with value, and I’m not sure if that’s for us to judge.

* if you could soundtrack your work, what would you choose?  

Oh jeez. That is the most difficult question ever.

* what is your favorite thing about living in Portland?

Portland is awesome! I feel as though this place is like a petri dish for creativity. Like anything is possible. It’s got a strong sense of community, and a huge bookstore that I would live in if I had the chance. Also, the food here is just delicious. You can tell by the pounds I’ve put on since moving.

 

* what are you currently working on? what can you tell us about your future plans?

I’m currently working on some album packaging that’s inspired by Ballantine Book covers which will be fun. Also, working on the identity for a music festival, some other branding work, book design, editorial illustration and some random lettering projects. Doing more gallery shows and looking to curate some gallery shows this summer. I’ve got a site called Illustrated Etymology (http://illustratedetymology.com) that I put together, bringing together my love words, collaboration and history. Doing some design talks and lectures that I’m looking forward to, also. Should be a fun year! Thanks so much for the interview!

 

hyperdub = a cover story!

 

UK bass label hyperdub has quickly become one of the most revered labels in the planet via their consistent take on future bass musics from the likes of burial, kode9 & the spaceape, zomby, king midas sound, and many more. what initially began as a 100% music focus, with simple vinyl artwork featuring the label’s logo and record info, has shifted to a more complete package with the futuristic graphics provided by london based studio optigram.

somewhat mysterious and elusive, optigram is a sister company of electrofunk label citinite, and has done artwork for several labels and brands including Clients include Hyperdub, Warp, Planet Mu, Hum + Buzz, Sähkö, Public Information, The Wire, XLR8R, MIT Press and the Red Bull Music Academy.

  

often recurring to geometric and repetitive patterns, their artworks are a perfect companion for hyperdub’s often mold-braking releases that hover between future garage, grime, house, and techno. however, they are equally effective when stepping out of their comfort zone as is the case on the beautiful and much more organic kode9 + the spaceape album cover (picture above), which is reminiscent of early japanese print art.

follow the label on twitter @hyperdub and keep track of optigram’s work via their website

also check out this spotify playlist featuring some of our favorite music from hyperdub