take us with you!
we recently came across a fantastic clothing brand while shopping at sportivo in madrid (the store alone warrants a post by itself). folk clothing is a london based casual menswear brand born in 2001; they also started making shoes for both men and women in 2004. their mission statement: “making clean, honest understated garments with a meticulous eye for colour, fabric selection and design detail. we create simple everday clothing with subtle, innovative and sometimes playful detailing”. something they definitely achieve with high marks.
not only are their clothes unique, but so is their production process: they make alpaca knits in peru, shirts in portugal, jackets in hong kong, accessories in england, and merino knitwear in uruguay. in this day and age where everything is outsourced to a place with cheap labour, it’s encouraging to come across a brand that is worried with finding the best possible supplier for each product. we’ll take quality over quantity any day of the week!
there are currently only four folk stores, three in london and one in amsterdam, but there are plenty of places that carry their clothes. click for a full list of stockists. check out their website and follow them on twitter @folkclothing for further details. also, make sure to check out the video below, previewing their autumn/winter 2010 collection.
